Course Description
This is a complete course for full-time journalists who always wondered how it would be to try it on their own, as well as budding freelancers who would like to improve their skills and reach more clients. It is possible to leave the 9 to 5 grind and stop doing refried content! If you have recently graduated from J-school and you think freelancing is the way to go professionally, but are hesitant on how to get started, this course will help you understand how to break the ice and get your portfolio out there. We will hammer you with strategies on how to look for clients, help you find your ideal niche and how to write a great pitch.
This course, both for complete beginners and more seasoned journalists, will also help freelancers navigate taxes, insurance, pension and other fun stuff.
You’ll walk away with a portfolio to start your client hunt and some downloadables to make your freelancing life easier
What You'll Learn
- Getting started: building a portfolio for video and print
- Looking for clients. Where they are and how to begin the hunt
- Cold pitching. The art of the email and the phone call
- How to create perfect pitches for different clients
- Are you getting paid fairly? How to negotiate with a client. Fill a working agreement template
- How to write invoices and maintain a tidy business
- How to do taxes: basics
- Strategize your business: how to pick the best clients, avoid the bad ones and choose the profitable ones.
- Surf the draught: how to handle the lack of assignments and how to overcome it
