Services
Media Outreach
Reach out to more media, in markets that really matter to your client or product. By crafting a targeted pitch I can help you disseminate any message or product, in front of the right pairs of eyeballs. My main areas of expertise are tech and fintech, as well as the Hispanic market in the US. But I don’t want to be pigeon-holed, so I’ve also worked with clients in the automobile service and renewable energies.
My secret sauce is my pitches – they resonate with media because I use the news cycle and come up with creative angles, no matter the topic. Companies and PR firms never get vanilla pitches from me. They’re highly structured and targeted, so they’re harder to dismiss!
Don’t just take my word for it, read what some of my current and past clients have to say
Coaching For Publicists
Book a 1-hour consultation to learn how to create pitches that grab journalists’ attention. Don’t settle for boring press releases that no one is going to read, EVER. Don’t write long, winding mails that don’t carry any impactful information or are too jargony. Let me help you understand what journalists want to see in PR pitches and press releases and what kind of media you should be targeting.
1 hour consultation: 200 USD
I’m also available for media training with large groups, over Zoom or in person. Send me an email for prices.
You can also download my e-book or my course on Pitching for PR
Coaching For Journalists
Book a 1-hour consultation to take a look at your past pitches and figure out why you’re not getting any commissions. I can help you write killer pitches that will get you results, for print and TV. When you understand how to structure a pitch, in a concise manner, you’ll see what a difference it makes to get editors’ attention.
1 hour consultation: 100 USD
I’m also available for media training with large groups over Zoom or in person. Send me an email for prices.
You can also download my e-books or take one of my courses
Testimonial
Trusted by Thousand of Students and Tutors
“Susana would be an asset to any organization that wants to hire her media outreach services. She created a great pitch for one of our clients that landed a quick reply from a big national news outlet. I highly recommend her for media outreach services!”
Kristen Shea - Tribe Builder Media
“I learned more from this course than I did in all these years in journalism school, at least on a practical level. This course has shown me how to sell my stories to media, especially Western media and I now feel confident to approach editors with my pitches. I really recommend this course for students and anyone looking to start as a freelance journalist.”
Asif Ahmed Tonmoy - Student, Journalism 101 course
“Susana helped me so much in 2021. I was trying to get more work as a freelance journo and I did a 7-month internship with her. Her courses and her suggestions were really illuminating. In the past few months, I have managed to publish in many new outlets.
She is a real professional journalist and she knows how to navigate the difficult world of pitching / creating videos / working with PRs. She is also super kind and friendly!
And I also read her e-guide and it is super helpful. I totally recommend all her services!”
Francesco Bacci, Student, Journalism 101 course
“ChavezPR, a full-service public relations agency based in Los Angeles, has been working with Susana for some time now. She has been instrumental in our media relations outreach efforts in California and key media markets across the country.
Susana is tenacious and committed to delivering results. She has helped us achieve our media goals with a particular client and I would highly recommend her for any media outreach and strategy campaign work.”
